12. Virality

We’ve now covered many of the aspects of how content spreads on social media platforms, (that is, content going “viral”), so now let’s turn specifically to the concept of virality in more depth.

• 12.1. Evolution and Memes
• 12.2. Pre-internet Virality Examples
• 12.3. Evolution in social media
• 12.4. Virality and Intention
• 12.5. Ethics of copying
• 12.6. The Experience of Going Viral
• 12.7. Activity: Value statements in what goes viral
• 12.8. Reflections
• 12.9. Bibliography