5.1. Pre-Internet Social Media#

As we talked about previously in a section of Chapter 2 (What is Social Media?), pretty much anything can count as social media, and the things we will see in internet-based social media show up in many other places as well.

The book Writing on the Wall: Social Media - The First 2,000 Years [e1] by Tom Standage outlines some of the history of social media before internet-based social media platforms such as in times before the printing press:

Graffiti and other notes left on walls were used for sharing updates, spreading rumors, and tracking accounts
Books and news write-ups had to be copied by hand, so that only the most desired books went “viral” and spread

Later, sometime after the printing press, Stondage highlights how there was an unusual period in American history that roughly took up the 1900s where, in America, news sources were centralized in certain newspapers and then the big 3 TV networks. In this period of time, these sources were roughly in agreement and broadcast news out to the country, making a more unified, consistent news environment (though, of course, we can point out how they were biased in ways like being almost exclusively white men).

Before this centralization of media in the 1900s, newspapers and pamphlets were full of rumors and conspiracy theories [e2]. And now as the internet and social media have taken off in the early 2000s, we are again in a world full of rumors and conspiracy theories.